Apple Keeps Prices Flat in New iPhone, Apple Watch Release
2022-09-11
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1Apple and some other technology companies say they are aiming to keep prices level this year.
2The maker of the popular iPhone announced a list of new products recently.
3In addition to adding safety features such as emergency satellite connections to the new products, the California-based company stayed away from major price increases on most products.
4The popular mobile phones create about half of the company's yearly sales.
5The new iPhone 14 models are priced the same as last year's iPhone 13s.
6They will be $799 and $899. However, the company dropped its least costly product, which means the lowest price iPhone is now $100 more than last year.
7The costliest phones are the iPhone Pro and the iPhone Pro Max.
8They will cost $999 and $1,099.
9They come out September 16.
10The main changes to the phones are related to the quality of the pictures they take and longer battery life. Only the "pro" phones got new computer chips.
11Technology experts say Apple is trying to reach new customers by adding safety features.
12Ben Bajarin works for market research company Creative Strategies.
13He said the new safety features are "super-interesting" and add value to the phones.
14He said the phone's ability to connect to a satellite so it can make an emergency call from places far away from cities,
15"make(s) you not just want the products for yourself, but for loved ones."
16The phones also have motion-sensing technology that permits them to recognize an accident, such as a car crash, and call for help.
17They are known as "SOS features."
18The letters S-O-S are known around the world as a request for help.
19The phones will also be able to use the "FindMy" program to share where they are using a satellite.
20The special service will come for two years at no extra cost.
21It is not known how much the satellite connection will cost after that.
22Apple also provided new watch information.
23The company is adding features that may appeal to athletes who do things like run or ride bicycles long distances.
24One watch, called the Ultra, will have a longer battery life so it can follow an athlete's progress during events that take many hours to finish.
25They also will be able to better resist water than in the past.
26The watches can also call for help if the user has been in a crash.
27The watches can sense changes in body temperature.
28The company says they will be able to tell women if they are ovulating, which is the best time to get pregnant.
29Apple said it will make sure that information stays private.
30Phones and watches make up the majority of Apple's business.
31The main news from this year's release had to do with prices and safety features, but no new products.
32In the future, some experts think Apple will release some kind of "mixed reality" headset, which could come as soon as next year.
33This suggests the device would let users combine the computer-created world with the real one.
34I'm Dan Friedell.
1Apple and some other technology companies say they are aiming to keep prices level this year. 2The maker of the popular iPhone announced a list of new products recently. In addition to adding safety features such as emergency satellite connections to the new products, the California-based company stayed away from major price increases on most products. 3The popular mobile phones create about half of the company's yearly sales. 4The new iPhone 14 models are priced the same as last year's iPhone 13s. They will be $799 and $899. However, the company dropped its least costly product, which means the lowest price iPhone is now $100 more than last year. 5The costliest phones are the iPhone Pro and the iPhone Pro Max. They will cost $999 and $1,099. They come out September 16. 6The main changes to the phones are related to the quality of the pictures they take and longer battery life. Only the "pro" phones got new computer chips. 7Technology experts say Apple is trying to reach new customers by adding safety features. 8Ben Bajarin works for market research company Creative Strategies. He said the new safety features are "super-interesting" and add value to the phones. He said the phone's ability to connect to a satellite so it can make an emergency call from places far away from cities, "make(s) you not just want the products for yourself, but for loved ones." 9The phones also have motion-sensing technology that permits them to recognize an accident, such as a car crash, and call for help. 10They are known as "SOS features." The letters S-O-S are known around the world as a request for help. 11The phones will also be able to use the "FindMy" program to share where they are using a satellite. 12The special service will come for two years at no extra cost. It is not known how much the satellite connection will cost after that. 13Apple watch news 14Apple also provided new watch information. The company is adding features that may appeal to athletes who do things like run or ride bicycles long distances. One watch, called the Ultra, will have a longer battery life so it can follow an athlete's progress during events that take many hours to finish. They also will be able to better resist water than in the past. The watches can also call for help if the user has been in a crash. 15The watches can sense changes in body temperature. The company says they will be able to tell women if they are ovulating, which is the best time to get pregnant. Apple said it will make sure that information stays private. 16What comes next? 17Phones and watches make up the majority of Apple's business. The main news from this year's release had to do with prices and safety features, but no new products. 18In the future, some experts think Apple will release some kind of "mixed reality" headset, which could come as soon as next year. This suggests the device would let users combine the computer-created world with the real one. 19I'm Dan Friedell. 20Dan Friedell adapted this story for VOA Learning English based on a report by Reuters. 21_____________________________________________________________________ 22Words in This Story 23feature -n. an interesting or important quality or ability of a product 24athlete -n. a person who is trained and good at sports, games or exercise 25mixed-reality -adj. a combination of the digital and physical worlds 26We want to hear from you. Do you think you will buy a new Apple product soon? 27We have a new comment system. Here is how it works: 28Each time you return to comment on the Learning English site, you can use your account and see your comments and replies to them. Our comment policy is here.